Eli Lilly

Emgality® Pharmaceutical ‘Imagine’ Series

Director

Emgality® is a prescribed monthly medical injection that is intended to provide relief to those who suffer from migraines. The ‘Imagine’ ad series was based on the concept of fantasy adventures of patients to ‘Imagine more with migraine-free days'.

In each commercial, the person (female) known for experiencing frequent migraines is asked if she is ok, which she then responds saying she is, and the commercial turns into a fantasy world based on their current real-life activities: from swashbuckling pirates and a glamorous garden party, to pillow fortresses and science projects, to acting out a favorite movie.

Eli Lilly’s first effort for Emgality had a personal connection with Robert. He knew firsthand about the real-life impact through a family member, who suffers from migraines, which is why the campaign has a touch of compassion and tenderness, yet playfulness that you can expect from Robert.