Kay Jewelers

“Every Best. Gift. Ever. begins with Kay”

Director

Originally airing during the Holiday season of 2019, in this 30-second spot we get a glimpse into Santa’s personal life. After he finishes delivering all the gifts, Santa returns home to Mrs. Claus and surprises her with a Kay Jewelers diamond ring. “At Kay, we know that every gift is important, but the most important gift is the one you give to the person who believes in you all year long,” the Voice Over says.

Working with Kay Jewelers was a real treat, the holiday concept was fun and I had an opportunity to create original artwork for Santa’s home. The overall feel of the commercial was fantasy meets reality, even Mrs. Santa wants to be surprised on Christmas. Our modern Santa, played by Pete Koch, was a perfect fit for the role, he brought a modern look to a classic holiday character for the Kay Jewelers campaign.
— Robert Stromberg, Director
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