Pfizer
“Dreams”
Director | Creator
Silver MM&M 2018 Award - Best Film or Video Award | TV Advertising Campaign (Winner)
Originally airing in 2017, this visually stunning Pfizer commercial was conceived and directed by Robert, borrowing from the magic of the movies. The same surreal aesthetic is used to tell a real-life, feel-good story of Rosemary Orciari, who dedicated her life to cancer research as a Pfizer chemist after beating cancer as a young child.
The TV spot begins with children in bed sleeping, and steps into their dreams. “Childhood is about dreaming”, the voice over for Ms. Orciari says. “I dreamed of getting better. And when I did get better, I had a different dream—to make sure no other child had a childhood like mine.”
“To drive positive sentiment, this campaign showcases the childhood dreams and experiences that inspired real Pfizer scientists to dedicate their lives to developing medicines. Judges praised the team for delivering beautifully executed and touching storytelling that came across as authentic. They also liked the ‘fantastical’ and wonderous tone and elements.”
